Lisa Gudding is a well-known executive with a vast experience in marketing research and analytics. She is a University of Minnesota-Twin Cities alumna and has held various executive positions throughout her career. Gudding is the current Executive Vice President at Ipsos and has previously worked as the Executive Vice President at GfK and Senior Director at Custom Research Inc./CRI. Gudding is also involved in mentoring activities and has served as a mentor at Menttium Corporation. She has further contributed to the marketing community by holding positions such as AMA Foundation Chairperson at American Marketing Association, External Advisory Board/Executive Committee Chair at The A.C. Nielsen Center for Marketing Analytics & Insights, and Member, International Board of Directors at American Marketing Association.