Lisa Gudding

President @ Ipsos

Lisa Gudding is a senior executive at Ipsos, one of the world's leading market research companies. She was recently promoted to the role of President of Strategic Growth at Ipsos in August 2024.1 2 In this position, Gudding and her team are responsible for providing new clients with solutions to their most pressing business problems.1

Professional Background

Gudding has a strong track record in the market research industry and is highly regarded for her expertise. She has been with Ipsos for several years, previously holding the position of Executive Vice President and Senior Client Officer.4 5

Responsibilities and Expertise

As President of Strategic Growth, Gudding's key responsibilities include:

Leading strategic growth initiatives for Ipsos
Providing innovative solutions to new clients
Leveraging her extensive experience in market research and client relations

Industry Recognition and Involvement

Gudding is recognized for her contributions to the market research field:

She sits on the boards of the University of Wisconsin Marketing Leadership Institute and the American Marketing Association Foundation1
Known for her passion in helping clients grow their businesses
Regarded as an accomplished expert in the industry

Leadership Style

Gudding is known for her approach to sales and client relationships, which emphasizes:

Leading with curiosity and generosity
Implementing deep sales best practices
Focusing on building successful client partnerships3

Her promotion, along with those of other senior leaders, is part of Ipsos' strategy to enhance its client focus and reinforce its position as an innovative leader in market research.1 2