Lisa Graf

Fitness Consultant

Lisa Graf is a Fitness and Hospitality Consultant based in Los Gatos, California, United States. She previously worked at ClubCorp from May 2018 to March 2020, where she helped develop their Lifestyle and Wellness offerings.1

Professional Experience

Lisa has an extensive background in the fitness and hospitality industry:

ClubCorp:: As a Fitness and Hospitality Consultant, Lisa worked on:

Developing membership structures
Improving fitness platforms and programming
Planning capital improvements
Reporting directly to the CEO
Directing management at up to 12 clubs and 7 Regional Functional Managers1

Western Athletic Clubs:: Lisa served as Regional Vice President and General Manager from January 2008 to November 2010. In this role, she:

Oversaw operations for all South Bay Clubs within the Bay Club Company
Directed 3 General Managers, 3 Club Managers, and 6 Regional Functional Managers
Grew gross revenues by 5%
Led the shift from a Fitness Club to a Hospitality model
Introduced new lifestyle and family-oriented amenities
Spearheaded high-ROI Capital Project strategy1

Specialties and Skills

Lisa's areas of expertise include:

Visioning
Growth Capital Planning & Execution
Product & Amenity Innovation
Transforming Club & Brand Performance
Budget Control & Profit Maximization
Executive-Level Leadership & Guidance
Cultivating Collaborative Team Cultures
Vendor/Partnership Management1

Throughout her career, Lisa has demonstrated a strong ability to revitalize product and service offerings, introduce innovative amenities, and drive membership growth and retention.1