Lisa Ferragano

Lisa Ferragano is the Brand Media Lead for the Americas at Canva, a position she holds in San Francisco, California.45 As a passionate marketer, she thrives on blending the art and science of marketing for brands.4

Professional Experience

Lisa's role at Canva involves leading brand media strategies for the Americas region. She has been instrumental in evolving Canva's Brand Media campaigns, expressing pride in how these campaigns have developed during her tenure.13 Her work focuses on aligning creative content with media environments, ensuring that it effectively represents Canva's brand, products, and capabilities.3

Approach to Marketing

In her role, Lisa emphasizes the importance of geo-targeting in out-of-home (OOH) advertising campaigns. She strategically focuses on regions with high concentrations of target audiences, specific events, and downtown areas where large organizations that could benefit from Canva are located.2 Lisa also advocates for a balanced approach in new market entry, combining high-profile advertising units with formats that offer wider footprints to drive recall.2

Background and Skills

Prior to her role at Canva, Lisa gained valuable experience at AKQA.6 Her professional background has equipped her with skills in blending creative marketing strategies with data-driven approaches.4 Lisa's education includes a degree from Rider University.4

Personal Insights

Lisa is known for her collaborative spirit and enthusiasm for her work. She has noted the significant growth of Canva's marketing team, which has expanded from 150 people in a few markets to over 500 across more than 20 markets globally.1 This expansion has contributed to elevating Canva's brand visibility worldwide, an achievement Lisa takes pride in.3