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Lisa Craig
Managing Partner, Brand Strategy, Kantar North America
Lisa Craig is the Managing Partner of Brand Strategy at Kantar North America, a leading marketing data and analytics company. She has held this position since September 2021 and is based in Charlotte, North Carolina. In her role, she focuses on various aspects of branding, including brand architecture, positioning strategy, market research, and brand identity strategy. Craig works with growth-oriented companies aiming to develop impactful brands across different markets globally.1
Before joining Kantar, Craig was the founder and managing partner of Northern Magnolia Brand Consulting, a global brand consultancy she established in 2000. Her consultancy specializes in brand strategy, identity development, and market research, serving a diverse range of industries including consumer goods, healthcare, and technology.1
Her career also includes significant experience as a partner at St. James Associates, a brand consultancy that was acquired by Landor Associates. There, she was responsible for client revenue generation and maintaining long-term client relationships with major companies such as Hewlett-Packard and Nestlé.1
Craig holds an MBA in Marketing from Northwestern University's Kellogg School of Management, which she completed while working full-time.1
