Lisa Carr

Lisa Carr is a seasoned professional with over 30 years of experience in marketing and communications across financial services, B2B, and consumer goods industries. Currently serving as the AVP of External Communications at USAA, she excels in reputation management, crisis communications, public affairs, government relations, and risk management. Lisa has a strong track record of developing and implementing strategic communications plans and campaigns, as well as leading high-performing teams to success. Her expertise extends to advising at the CEO and executive levels, shaping brand strategy, and effectively managing reputation issues and crisis responses. She is known for her problem-solving abilities and innovative approach, having pioneered various tools and functions at USAA.