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Lisa Burnes
Director of Athlete Marketing, Action + Mass Sports at Red Bull North America
Professional Background
Lisa Burnes is a prominent figure in the world of sports marketing, bringing a wealth of experience and a passion for athleticism to each role she has held. Currently, she serves as the Director of Athlete Marketing at Red Bull, where she plays a critical role in shaping the brand's engagement with athletes and sports enthusiasts alike. With her extensive background in marketing and communications, especially within the outdoor and action sports sectors, Lisa has made significant contributions to highlighting the synergy between athletes and brands, fostering partnerships that elevate both.
Before her current role at Red Bull, Lisa's expertise was honed during her tenure as the Sports Marketing Manager for Snowsports and Performance at The North Face. In this position, she demonstrated her exceptional ability to integrate marketing strategies with sports talent, enhancing the brand’s profile among winter sports enthusiasts. Her previous experience as a Communications and Sports Marketing Consultant at The North Face allowed her to build strong relationships with athletes, harnessing their stories and achievements to inspire and engage a broader audience.
Lisa's journey in the marketing field began at Jackson Hole Mountain Resort, where she held several pivotal roles including Communications Manager and Marketing Project Manager. In these capacities, she was instrumental in crafting marketing campaigns that showcased the beauty and excitement of the resort, driving visitor engagement and bolstering the resort's reputation as a premier destination for winter sports. Her role as a Backside Ambassador for K2 Skis further solidified her reputation within the industry, where she actively promoted products and endorsed the brand’s commitment to quality and performance.
Education and Achievements
Lisa attended St. Agnes School in Alexandria, Virginia, where she began cultivating her interest in sports and outdoor activities. This early exposure to a community of like-minded individuals laid the groundwork for her future endeavors in sports marketing. Although specific details of her higher education are not provided, it is evident that Lisa's foundational experiences at St. Agnes shaped her skills in leadership, collaboration, and marketing.
Lisa Burnes has repeatedly demonstrated a commitment to professional growth and development, consistently pursuing opportunities that align with her passions and skills. Her ability to navigate the complex landscape of sports marketing has positioned her as a leader in the field, particularly among brands targeting outdoor and action sports communities.
Achievements
Throughout her career, Lisa has achieved notable successes that reflect her expertise in sports marketing and communications. At Red Bull, she has successfully developed and executed athlete marketing strategies that have elevated brand engagement, increased visibility for athletes, and created compelling narratives that resonate with audiences. Her strategic approach to athlete partnerships is well recognized within the industry and continues to set benchmarks for effective marketing practices.
At The North Face, Lisa’s work as Sports Marketing Manager was pivotal in aligning the brand with top-tier athletes, enabling impactful sponsorships and collaborations. This not only strengthened The North Face's brand identity but also empowered athletes by nurturing their careers and amplifying their voices in the competitive outdoor sports space.
Her role in consulting and managing communications at Jackson Hole Mountain Resort was marked by innovative marketing campaigns that significantly enhanced visitor traffic and engagement. These successes have positioned her as a respected figure in the marketing of outdoor recreational experiences, where storytelling plays a vital role in attracting and retaining customers.
When reflecting on her career, Lisa's commitment to building authentic connections between athletes and brands remains her standout achievement. By leveraging her industry knowledge and keen understanding of market dynamics, she has been able to significantly contribute to the growth of the brands she has represented, fostering environments where athletes thrive and their stories gain the spotlight they deserve.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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