Lisa Bartlett

Lisa Bartlett is the Head of Health Propositions at Aviva, a role in which she focuses on developing and enhancing health insurance products to meet evolving customer needs. She emphasizes the importance of offering a broad suite of additional services that provide tangible benefits to customers, employers, and intermediaries. Under her leadership, Aviva has seen significant usage of its digital healthcare services, such as the Aviva Digital GP, which averages about 11,000 private GP appointments monthly.1

In her position, Bartlett is responsible for ensuring that the added-value services Aviva offers meet high standards for clinical performance and customer experience. She advocates for early intervention in healthcare to prevent more serious issues down the line, which can also help control claims costs and insurance premiums.1

Bartlett's insights into the insurance market highlight the need for continuous evolution in service offerings to cater to a health-conscious public, thereby increasing the overall value of insurance products.12 Her expertise and strategic vision play a crucial role in shaping Aviva's approach to health insurance in a competitive landscape.