Liqin Lu

Liqin Lu is a prominent figure in the plant-based food industry, serving as the Co-Founder, Board Director, and Chief Financial Officer (CFO) at YouKuai Group.23 Her LinkedIn username is liqin-lu-a79b0717.1

Professional Background

Liqin Lu plays a crucial role in YouKuai Group, a company that focuses on providing delicious plant-based food to Chinese and global markets. As part of the executive team, she is instrumental in leading the company's financial strategies and overall direction.

Zrou Movement

Liqin Lu is actively involved in the Zrou Movement, which is YouKuai Group's initiative to promote plant-based alternatives in the food industry. This movement aims to address the growing demand for sustainable and healthy food options in China and beyond.

Funding and Growth

Under Liqin Lu's leadership as CFO, YouKuai Group has seen significant financial growth. In June 2021, the company received $7.3 million in A Round Funding to scale up its alternative protein business in China.4 This investment demonstrates the potential and market confidence in YouKuai Group's vision and products.

Industry Involvement

Liqin Lu is recognized as an expert in the plant-based food sector. She has participated in industry events, such as a hybrid online-offline conference discussing the future of plant-based foods and beverages in China.5 Her involvement in such events highlights her role as a thought leader in the alternative protein industry.

Through her work at YouKuai Group and involvement in the Zrou Movement, Liqin Lu is contributing to the advancement of plant-based food options and sustainable eating habits in China and globally.