Lipika Grover

Lipika Grover is currently the Senior Manager of Strategic Initiatives at MURAL, based in Austin, Texas.1 Her career at MURAL has progressed through several roles:

Experience at MURAL

• Chief of Staff | Senior Manager, Strategic Initiatives (February 2023 - Present)
• Revenue Enablement (February 2021 - February 2023)
• GTM Kick-Off Event Strategist (December 2020 - February 2021)1

Background and Skills

Lipika has a diverse background in business strategy and consulting:

• She holds an MBA from the University of California, Berkeley, Haas School of Business.1
• Prior to MURAL, she worked as a Business Strategy Consultant at Accenture for over 4 years, where she gained experience in organizational transformation, business strategy design, sales and marketing effectiveness, and customer experience strategy.1
• She also has experience as a Revenue & Growth MBA Intern at Lyric.1

Additional Roles

Alongside her work at MURAL, Lipika is a certified Leadership Coach (by Maslow Leadership), offering one-on-one coaching for high-potential employees and entrepreneurs since May 2020.1

Expertise in Event Planning

Lipika has demonstrated expertise in planning and executing virtual kick-off events. She played a key role in organizing MURAL's three-day virtual off-site event called FUEL 2021, which was praised for its creativity and engagement.2

Her approach to event planning includes:

• Leading with visuals
• Creating engaging experiences
• Incorporating executive involvement
• Using interactive ice breakers
• Celebrating team achievements2

Lipika's diverse skill set and experience in business strategy, revenue enablement, and event planning make her a valuable asset to MURAL's strategic initiatives team.