Lior Shekel

Lior Shekel is the Strategic Partnerships Team Leader at ironSource, a company specializing in app monetization and user acquisition solutions. He has a strong background in business administration and has held various managerial roles, focusing on strategic partnerships and sales.

At ironSource, Lior has been actively involved in presenting insights at industry conferences, such as the Hyper Games Conference, where he discussed effective A/B testing strategies for hyper-casual game developers to enhance revenue and user acquisition.1 His expertise includes optimizing user acquisition strategies and implementing cross-promotion techniques to maximize user retention and lifetime value (LTV) within gaming portfolios.1

In addition to his role at ironSource, Lior is recognized for his interpersonal skills and his ability to foster relationships within the gaming industry, making him a notable figure in discussions about game development and monetization strategies.2