Lino Bort

Editor at Large, Tech at Insider, Inc.

Lino Bort is the Co-Founder and CEO of Blueknow, a company based in Madrid, Spain.1 2 He is an experienced professional in the e-commerce and growth sectors, with a strong presence on LinkedIn where he has over 500 connections.1

As the leader of Blueknow, Lino Bort is actively involved in various aspects of the business:

Customer Success

Lino has been involved in recruiting for key positions within the company, such as a Customer Success Executive. This role is crucial for onboarding, loyalty, and customer retention.3

E-commerce Optimization

Blueknow, under Lino's leadership, appears to specialize in e-commerce optimization. For instance, they have achieved impressive results in recovering abandoned shopping carts, with a recovery rate of 12%.4

Industry Networking

Lino Bort is active in industry events and networking. He has mentioned attending gatherings in Barcelona where he connects with both long-time acquaintances and new contacts in the field.5

Lino Bort's LinkedIn profile (username: linobort) serves as a platform for him to share insights about Blueknow's achievements, industry trends, and company updates. His role as Co-Founder and CEO at Blueknow positions him as a key figure in the e-commerce growth and optimization sector in Spain.

Experience

Editor at Large, Tech at Insider, Inc. (June 2022 - Present)

Deputy Editor at Insider, Inc. (March 2021 - Present), Senior Editor, Venture Capital and Startups at Business Insider (August 2020 - March 2021), Chief Tech Correspondent at Business Insider (January 2017 - August 2020), Executive Editor, Enterprise Computing at Business Insider (December 2011 - January 2017), Online Community Editor, Microsoft Subnet editor, Cisco Subnet editor, Google Subnet editor at Network World (January 2009 - December 2011), Reporter, Editor at Network World (January 1999 - December 2011), Freelance Writer at various publications (1999 - 2001), Reporter at LANTimes (1999), Freelancer, Reporter at VARBusiness (1997 - 1998)