General Assembly

Chapman University

UX/UI and Visual Designer

The place travel addicts go to for adventure, unique experiences, food & wine and overall travel inspiration.

-  Creative branding and design including photography, graphics, and logos utilizing web-based platforms and software including, Photoshop, InDesign, Illustrator and Squarespace
-  Content creation including blog posts, “product” reviews, videos and social posts (Instagram, Facebook & Pinterest)
-  Prepared and executed a social media & market strategy to expand my social following across all platforms to more than 20,000 cross-platform followers
-  Website developer and graphic designer for all blog posts, updates, and social media forums
-  Create consistent original content via social scheduling strategy, to reach the optimal targeted audience based on market research and follower activity
-  Developed brand based on market research, SEO tactics and traffic analysis/measurement.
-  Manage and negotiate domestic / international sponsorship, collaboration & ambassador relationships
-  See projects through the entire design process; from creative concept to mockups, finished design assets and final production files, while ensuring design consistency and quality across all platforms and assets

Brand partnerships include:
-  MONTRÉAL: Tourisme Montréal, Local Montréal Food Tours, Piknic Électronik, Ateliers et Saveurs cooking school, Rage Axe Throwing, LikeAHotel
-  VICTORIA, BC: Fairmont Empress
-  NEW YORK: PlaceInvaders, Classic Harbor Line, SoJo Spa Club
-  PARIS: La Cuisine Paris, Fragonard Perfume, Ô Chateau Wine Tasting & Wine Bar, Paris Polaroid Tours, OKKO Hotels (Paris & Lyon)
-  NAPA, CALIFORNIA: Downtown Napa (tourism board), Alpha Omega Winery
-  OREGON: The Heathman Hotel Portland, The Society Hotel, Kimpton Hotel Vintage, The Vintages Trailer Resort, Adelsheim Vineyard, BrewBarge, Goat Yoga, The Kitchen at Middleground Farms, Bob's Red Mill, Travel Portland
-  BRANDS: Tep Wireless, Daniel Wellington, Levi'sxGoogle Jacquard, Hari Mari, Cotopaxi

Seven Day Weekender

Content Creator, Photographer & Blogger

Variety of freelance design projects (concept through execution) encompassing presentation design, digital illustration, resume design, logo creation, event invitations, poster design, digital/web and print.

Experienced in branding, communication design, digital illustration, content creation, and more. Expertise knowledge in Adobe Creative Suite (including Photoshop, Illustrator, InDesign and Lightroom, with some experience in Dreamweaver & HTML).

Freelance

Graphic Designer

12-week, 600+ hour User Experience Design career accelerator focused on user-centered research, design methods and best practices, testing methodologies, team collaboration and client relations
-  Six projects spanning a 12-week period, including a client- focused project to redesign the careers page for Atlanta based UX consultancy OneSpring

UX/UI Design Apprentice

- Aided with user experience design and definition through providing creative project management to develop a reusable human-centric design library stemming from conversion rate optimization through A/B testing and back-end strategic direction to support all levels of customer acquisition, transformation engagements and retention
-  Interpreted business challenges and provided clear, efficient, and accountable recommendations, alongside leading customer journeys and user experience evolution and value delivery across mobile, web, social and email verticals, supporting user-focused cross functional messaging
-  Partnered with internal and external partner stakeholders to drive discovery, research, analysis, and UX and UI recommendations to identify market segment and target user problems, and execute improved customer experiences

Conservation International

Digital Campaigns

- Community management, content strategy and creation, and graphic/photo editing as needed across cross-platform accounts (with a focus on Facebook and Instagram)
-  Management of $10k monthly social budget, and allocation of those funds across Facebook
and Instagram surrounding organic and client related content and campaign promotions
-  Contribute to the strategic thinking of Brand and Content team by exploring and executing unique content solutions to activate Contributor and Influencer partners, elevating brand objectives, and the needs of the larger Outdoor Project community

Outdoor Project

Social Media Manager

- Spearheaded redevelopment of <a href="http://HudsonandVine.com">HudsonandVine.com</a> through providing design thinking and conception of a new homepage and visual assets across category pages
-  Rapidly produced creative concepts and campaigns supporting an improved end-user experience and the delivery of pixel- perfect specs across multiple verticals including email campaigns and website assets
-  Saw projects through the entire design process; from creative concept to final production, including sketches, mockups, and finished assets

Hudson & Vine

Freelance Digital Designer

- Developed corporate processes, practices and brand visuals and brand “look” and “feel” determining final UI across PVH’s rebranded internal & external communications; while maintaining the integrity of PVH’s 140-year brand in a visually systematic way that ensures a holistic, consistent experience across their products and marketing materials
-  Liaisoned with internal stakeholders as branding “subject matter expert” leading and developing UI styles and elements, fulfilling PVH’s product vision and corporate brand experience across the brand portfolio and global offices in US, Amsterdam, Toronto, Hong Kong & Montreal
-  Worked closely and collaboratively with SVP of Creative Services, Senior Director of Digital Marketing, Corporate Responsibility, and Investor Relations teams to execute final, “pixel perfect” UI designs and package, spec, and prep for Digital Marketing team and external agency partners to ensure a unified experience from print to mobile and UX focused micro-sites for CR Reports and Annual Reports
-  Advised on end-to-end design of user-focused mobile app for PVH retail employees, ensuring a unified experience for 40,000+ global PVH employees to receive company updates, corporate news and people & culture services

PVH Corp.

Graphic Designer: Brand Communications & Digital Marketing

- Contributed strategic creative decisions and took responsibility for quality and execution of product portfolio to develop and execute on-brand print and digital assets in line with best practices for social, search engine optimization (SEO), email marketing, product sell sheets, and PR materials
-  Responsible for concept and creative execution of print and digital products across Christopher Radko, Rauch Industries, and client private label product lines, through the creation of original artwork, illustrations and typography that supported the vision of the executive team and UX/UI best practices
-  Supported product design team through generating design specification documentation and coordination of production needs across the development of a 1,500-piece SKU plan for clients such as CVS, Target, and KMART

Christopher Radko

Graphic Designer: Product, Packaging & Digital

- Lead concept, design & content for APEX/Be Brasil’s profiles resulting in engagement from 500+ Facebook fans, 200+ Instagram, and 950 Twitter followers in less than 2 weeks through developing a reusable, pixel perfect design system, executing day-to-day design of high volume digital creative assets, anticipating and problem-solving executional issues
-  Ensured continuity in visual messaging across all digital channels presentations, and campaign recap documents through providing in-house graphic design capabilities, photo retouching skills, researching industry trends for timely digital innovation, and strong coordination skills with Creative and Digital Marketing teams
-  Grew global social for TRESemmé & Smirnoff across 40 markets through tracking, designing, and managing asset development, project timelines and analytics, successfully developing market strategy against industry competitors

MullenLowe Profero

Strategist, Digital Content Marketing

- Partnered with account teams to understand client business goals and reduce client costs through maintaining brand standards and consistency of message and design across presentation materials, and managing and distributing marketing assets for brand events, campaigns & product launches
-  Part of a 7-member cross-functional team that defined, designed, and built Audi’s viral digital campaign “The Challenge” with Star Trek actors Zachary Quinto & Leonard Nimoy, maintaining the consistency of messaging and championship of high-quality design standards within the brand’s new product line
-  Part of a 3-member team that launched and lead the execution of Nivea’s impactful 100th Anniversary brand story with spokeswoman Rihanna, resonating with the brand’s target audiences in Hamburg, Milan, and Paris
-  Managed, designed & published editorial content, visual assets, and content calendar for Habitual Denim’s “The Habit” blog, strengthening and expanding brand image, awareness and engagement

PMK•BNC

Brand Communications & Marketing Coordinator

- Completed press related duties (including ordering broadcast clips and amending press website) for TV series on the network including/but not limited to, Sister Wives, Sarah Palin's Alaska, LA Ink, Kate Plus 8, Cake Boss, What Not to Wear, Say Yes to the Dress, and Little People, Big World
-  Compiled daily press reports for multiple TV series to track the scope of coverage in multiple outlets, demonstrating successful press buzz
-  Watched for print, online, and broadcast media coverage for multiple TV shows
-  Compiled status reports for weekly Communications Team meetings, to maintain up-to-date information for the company

Discovery Communications

Temporary Publicity Assistant (TLC network)

Winter Wonderland featuring Shutterstock’s Pixels of Fury - Los Angeles, CA (December 12, 2012)
-  Design committee: responsible for concepting and creating venue/event decor.
-  Managed AIGA member and non-member guest check in and beverage tickets.
- 

Fashion's Night Out Los Angeles - Saks Fifth Avenue, Beverly Hills, CA (September 8, 2011)
-  Helped with VIP list and guest check-in for entry to event.
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- City of Perris 100 Year Centennial Gala" - Perris, CA (March 2011)
-  Helped with event tent set-up, including but not limited to: unpacking commemorative glasses, linens and place settings for tables, candle and centerpiece design for tables, and adding ticketed/prize winning chairs to each table.
-  Event entry, helping guests find their assigned tables.
-  Gift bag distribution for and to departing guests.
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- Bowling with the Stars with Rick Fox and Cheryl Burke" at Bowlmor Lanes - Orange County (November 2010)
-  Helped with VIP list and guest check-in for entry to event.
-  Helped with any other misc. duties throughout duration of event.
- 

Newport Beach Film Festival (April 2010)
-  Helped staff the various festival premiere after parties.
-  Worked in the hospitality tent for actors and directors.

Event Production & Staffing

- Completed projects for assigned clients, including: Audi, M·A·C Cosmetics, PMG (Pure Management Group), Pernod Ricard, Gillette, Nintendo, and ACMA (Academy of Country Music Awards).
-  Updated client media coverage grids to track the scope of coverage in multiple outlets and acquiring impression and ad value numbers, demonstrating successful press buzz and reports.
-  Watched for media coverage for clients and their events and promotions to help increase audience attention.
-  Amended media contact grids to help expand potential coverage for clients.
-  Created public relations writing materials, including press releases and pitches, to ensure successful media coverage of clients' products and services.

PMK*BNC

Brand Communications Intern

- Assisted President/CEO in all aspects of event production at private & corporate events to ensure successful client relations and productions.
-  Corresponded with vendors including photographers, video, catering, decor, etc. to create successful, well designed and trend setting events.
-  Allocate event items/materials, compiled press kits, invite mailings, guest lists, marketing, event and promotional materials for current & potential clients.

Coast Concierge Service

Special Events Intern

- Developed new aesthetic changes for the CityWalk and theme park retail stores, increasing visitor interest and store sales
-  Expanded awareness of products available for sale in the theme park through the creation of unique vending cart designs for Corona beer brand
-  Attended weekly Creative team meetings and helped concept remodeling and signage projects for new and current CityWalk stores, restaurants, venues and architecture, to increase visitor attendance

Lindsey Messenger

Lindsey Messenger