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Lindsey Kass
SEM Paid Acquisition Manager
Lindsey Kass is a Paid Acquisition Manager specializing in Search Engine Marketing (SEM) at Upwork, a prominent online freelancing platform.2 Based in Denver, Colorado, Kass plays a crucial role in Upwork's digital marketing efforts.12
Professional Background
In her current position at Upwork, Lindsey Kass is responsible for:
- Building out paid social strategy
- Executing marketing plans
- Working closely with campaign teams1
Her expertise lies in paid acquisition strategies, with a focus on search engine marketing.2 This role involves optimizing Upwork's online presence and driving user acquisition through targeted digital advertising campaigns.
Work Philosophy
Kass appears to be an advocate for modern work practices. She has shared content promoting flexible work arrangements, stating "This is how we work now" and emphasizing the benefits of finding talent regardless of location or time zone.3 This aligns with Upwork's mission of connecting businesses with freelance professionals globally.
Contact Information
For professional inquiries, Lindsey Kass can be reached via:
It's worth noting that while personal contact information like lindseykass@gmail.com has been listed in some sources, it's generally more appropriate to use professional channels for business-related communication.4
Lindsey Kass's role at Upwork places her at the forefront of digital marketing in the gig economy, contributing to the platform's growth and user acquisition strategies.
