Lindsey Adams Franke

Lindsey Adams Franke is a seasoned professional in the beauty industry, specializing in public relations and influencer marketing. She currently holds the position of Director of Influencer Marketing and Public Relations at amika, a Brooklyn-based haircare brand known for its inclusive and diverse approach.1

Career at amika

Lindsey has been with amika for several years, progressing through various roles:

• Senior PR and Influencer Manager1
• Senior Public Relations Manager4
• Director of Public Relations
• Director of Influencer Marketing and Public Relations (current role)

In her role at amika, Lindsey has been involved in several key initiatives:

Campaign Management:: She has played a significant part in amika's campaigns, such as the "All Hair Is Welcome" campaign launched in October 2020, which celebrated inclusivity, diversity, and friendship.1

Media Relations:: Lindsey serves as a point of contact for media inquiries and manages public relations efforts for the brand.14

Sustainability Initiatives:: She has been involved in promoting amika's sustainability efforts, including their partnership with TerraCycle for recycling product empties.5

Influencer Events:: Lindsey has been part of organizing influencer events, such as amika's first LA influencer event in 2023.3

Industry Experience

With over a decade of experience in the beauty industry, Lindsey has worked in both public relations and editorial roles.2 Her expertise in PR has been instrumental in shaping amika's public image and communication strategies.

Lindsey Adams Franke's LinkedIn username is lindseyeadams, as mentioned in the query. Her professional background and current role at amika demonstrate her significant contributions to the brand's marketing and public relations efforts, particularly in areas of inclusivity, sustainability, and influencer partnerships.