Texas State University

Account Director at WE Communications

Skills: Client Relations · Communications Strategy · Earned Media

Highwire

Vice President, Cybersecurity Practice

*Flexera acquired Snow Software in February 2024

Snow Software

Senior Manager, Corporate Communications 

- Served as a trusted advisor and day-to-day lead on tech client accounts
- Provided counsel as part of the agency's cybersecurity task force and media strategy team
- Developed media strategies for product announcements and campaigns
- Worked with social media/content teams to ensure integrated campaigns follow clear messaging
- Coordinated with insights and analytics to provide data-driven reports to clients
- Developed thought leadership plans for C-suite executives as needed
- Maintained monthly staffing plans for accounts, draft contracts
- Continued to manage and mentor agency direct reports

WE Communications

Account Director

Sitting at the intersection of people, brands and technology gives WE a unique perspective on every brand and every customer.
- Served as strategic advisor and day-to-day lead across accounts
- Developed and managed strategies for announcements and campaigns - including managing media outreach and building relationships with key top-tier media
- Managed and mentored agency direct reports
- Supported weekly time checks and managed team allocations for accounts
- Worked with our broadcast team to develop and execute a media training for the COO and Channel Lead of a leading cybersecurity company
- Drafted key messages for client reports and briefing documents

Account Manager

Red Fan is the strategic communications partner for dynamic B2B tech and consumer brands. The agency goes beyond public relations to tell compelling stories and make meaningful connections.

- Managed the account team and mentored junior staff members
- Led and helped develop the consumer arm of the agency - which included launching restaurants and spirits brands and helping boost awareness of schools and nonprofits
- Served as the day-to-day lead on consumer accounts while assisting on tech accounts
- Drafted and edited pitches, comms plans, blogs, bylines, press releases, messaging docs, coverage reports and more
- Managed media outreach and built relationships with key reporters

Red Fan Communications

Senior Account Executive

Cohn & Wolfe is a global public relations agency with a focus on branding. For every challenge the agency tackles, it creates teams that will best achieve client goals. The agency mantra is: Dig Deeper. Imagine More. And that is exactly what they do. Team members are encouraged to think outside the box, to go beyond the common and accepted and to pursue the bold and unconventional. Industries include: social media (digital), healthcare, energy, sustainability/environmental, consumer, entertainment, hospitality, corporate communications and more.

- Provided digital counsel, strategy, content creation and community management for corporate and consumer accounts.  
- Provided social media monitoring, analyzing and reporting for largest corporate energy client.
- Monitored and analyzed monthly and ongoing performance metrics to measure effectiveness and impact of social media/digital programs and initiatives.
- Handled media relations, event planning and brand management for Choice Hotels.
- Mentored and supervised our corporate intern.


Tools used: Cision, Spredfast, Google Analytics, Radian6, Traackr, Infegy, Sysomos

CSR Award - Social Good
PRNews April 2015
Created social media content for ExxonMobil's "Be An Engineer" campaign that received national recognition

Cohn & Wolfe

Account Executive

Easter Seals Central Texas is a nonprofit that provides services to adults and kids with disabilities.

I handled media relations, public relations, marketing, web site maintenance and social media for the organization.  I also helped with event planning when necessary.  For volunteers, I organized and provided new opportunities, supervised activities, placed volunteers in the appropriate departments and handled community outreach to find new volunteers.

Easter Seals Central Texas

Communications Manager

Focus on Hotels, Resorts, Travel, Tourism and Hospitality
Media Relations
Wrote, edited and distributed press releases, fact sheets, quarterly tip sheets, media alerts, etc.
Handled all database management including work with Cision, My Ed Cals, FileMaker Pro
Identified appropriate target media for all clients, including emerging electronic outlets for pitch letters and phone pitches and keep track of all clips and media placements for monthly reports.
Created weekly Work-in-Progress reports for clients and merge this information into monthly reports.
Identified possible new business and assist president with presentation preparation.
Represented clients at trade shows and other events
Organized press trips
Event Planning/Marketing
Attended conferences and networking engagements for Hawkins PR

Lindsay Yanko