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Lindsay Weaver
SVP, Data & Analytics at UM Worldwide
Lindsay Weaver is the Senior Vice President of Analytics and Research at UM Worldwide, a position she has held since October 2023. Based in New York, she is recognized as a next-generation analytics talent, combining business acumen, strategic insight, and technical expertise. Her role focuses on developing full funnel analytics solutions that track brand impressions through to conversions.12
Before her current role, Lindsay served as Vice President of Analytics and Research at UM Worldwide from June 2021 to September 2023. She has also held significant positions at PHD Worldwide, including Director of Marketing Sciences and Associate Director of Marketing Sciences, where she was instrumental in implementing measurement frameworks and developing analytical strategies for clients.12
Her career reflects a strong emphasis on data-driven media planning and analytics, with a proven track record in multi-touch attribution and econometric modeling.1
