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Lindsay Pedersen
Brand Strategist and Best-Selling Author of Forging an Ironclad Brand
Lindsay Pedersen is a prominent brand strategist and author based in Seattle, Washington. She is the Founder and Brand Strategist of Ironclad Brand Strategy, a company that partners with CEOs to develop focused brand strategies.12
Professional Background:
- Founder of Ironclad Brand Strategy (February 2007 - Present)2
- Author of the bestselling book "Forging an Ironclad Brand: A Leader's Guide"12
- Previously worked as a Brand Manager at Clorox (August 2001 - January 2007)2
- Has advised companies including Starbucks, Duolingo, T-Mobile, IMDb, and Zulily12
Education:
- MBA from University of California, Berkeley, Haas School of Business (1999-2001)2
- BA from Georgetown University2
Expertise: Pedersen is known for her unique approach to brand strategy, viewing it as a blend of science, intuition, behavioral economics, and storytelling.3 She developed the Ironclad Method™ and is passionate about helping businesses create a clear, differentiated brand that serves as a "North Star" for organizational growth.12
Key Philosophy: Her core belief is that "differentiation is the only way to have a valuable business" and that a brand should make it easy for customers to choose a company over its competitors.1
