Lindsay Pedersen

Lindsay Pedersen is a brand strategist and the owner of Ironclad Brand Strategy, where she collaborates with leaders to craft comprehensive brand strategies to aid in intentional and clear growth. With a background in P&L ownership at Clorox, Lindsay has overseen the development of mature billion-dollar businesses and newly-launched categories such as Clorox Bleach, Armor All, and Brita. She now integrates her experience as a general manager into creating impactful brand strategies for clients who aspire to align their business's brand with their growth objectives. Lindsay has worked with a diverse range of companies, from startups to major corporations like Zulily, Duolingo, Starbucks, T-Mobile, Avalara, and IMDb. Lindsay's educational background includes an MBA from the University of California, Berkeley, Haas School of Business, a BA from Georgetown University, and courses at Lakeside School and Northwestern University's Kellogg School of Management. In addition to leading Ironclad Brand Strategy, Lindsay has served in various roles, including CEO Advisor at Onda Origins, Instructor at Lynda.com, CEO Advisor at Mighty AI, Brand Manager at Clorox, Business Analyst at Deloitte Consulting, and Research Specialist at The Advisory Board Company.