Lindsay Ortyn is a digital product lead with a passion for building user-centric digital products. With 8+ years of experience leading teams on a variety of multicomponent projects, research, and product platforms, Ortyn has honed her expertise in every stage of the product development lifecycle. She currently sets and directs the vision, strategy, and roadmap for customer-facing digital products at Wake Forest University. Ortyn's educational background includes a degree in Psychology, Neuroscience, and Studio Art from Wake Forest University. Before her current role, Ortyn has held positions such as Customer Research and Experience Optimization Assistant Director, Creative Lead for the Career Trek Ad Campaign, and UX Design Intern at MullenLowe U.S. Ortyn's WIP portfolio can be found at lindsayhudsonortyn.com.