Lindsay McGregor

Lindsay McGregor is the Co-founder and CEO of Vega Factor, a consulting and technology firm that specializes in building high-performing organizational cultures. She is also the co-author of the New York Times bestselling book "Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation," which she wrote with Neel Doshi. This book explores how organizations can leverage motivation to enhance performance and culture within their teams.23

Professional Background

Prior to founding Vega Factor, McGregor worked at McKinsey & Company, where she led projects for various Fortune 500 companies, nonprofits, and educational institutions. Her educational background includes a Bachelor’s degree from Princeton University and an MBA from Harvard Business School.234

Focus and Philosophy

At Vega Factor, McGregor emphasizes the importance of play, purpose, and potential in motivating employees and fostering high performance. The firm provides consulting services and tools designed to help organizations create effective operating models that enhance employee engagement and retention. McGregor's approach is grounded in extensive research that identifies key factors contributing to high-performing cultures.14

Contributions and Insights

McGregor has shared her insights on organizational culture through various platforms, including guest lectures at universities and appearances on podcasts. She discusses how intrinsic motivation influences performance, stating that "why we work determines how well we work," highlighting the need for organizations to align their cultures with motivational drivers.34

In summary, Lindsay McGregor is a prominent figure in organizational development, focusing on scientifically-backed strategies to cultivate high-performing workplaces through enhanced motivation and culture.