Lindsay McGregor

Lindsay McGregor is a prominent figure known for her impressive credentials in the realms of culture transformation and organizational performance.

As the co-author of the New York Times bestseller, Primed to Perform, Lindsay has demonstrated her expertise in building high-performing cultures through the Science of Total Motivation.

She is also the CEO and co-founder of Vega Factor, a startup that specializes in developing technology aimed at helping organizations revolutionize their cultures.

Her professional journey includes valuable experience at McKinsey & Company, where she worked on diverse projects involving Fortune 500 companies, nonprofits, universities, and schools.

Lindsay McGregor holds a B.A. from Princeton University and an MBA from Harvard, reflecting her commitment to academic excellence and continuous learning in the business domain.

In her free time, Lindsay enjoys exploring and sharing captivating stories, showcasing her passion for narratives and insights.

Vega Factor, under Lindsay's leadership, endeavors to empower organizations across various industries, enabling them to enhance their cultures and achieve peak performance levels.

Her groundbreaking book, Primed to Perform, delves into the science behind exceptional organizational cultures seen in renowned companies like Southwest Airlines and Starbucks, offering valuable insights for professionals seeking to elevate their own organizational dynamics.

Lindsay McGregor's affiliation with prestigious educational institutions like Harvard Business School, Princeton University, and The Buckley School underlines her strong academic foundation and intellectual prowess.

Her notable roles as the former Co-founder CEO at Vega Factor, an Author of the acclaimed book Primed to Perform, and a Consultant at McKinsey & Company highlight her multifaceted expertise and contributions to the fields of entrepreneurship, literature, and consultancy.