Lindsay Holden

Lindsay Holden is a notable figure in the fintech and entrepreneurial space, currently serving as a Mentor at Better Tomorrow Ventures. She has a diverse background as a serial entrepreneur and is recognized for her leadership in developing innovative financial solutions.

Professional Background

Holden is the Head of Truist Foundry, an innovation arm of Truist Financial, where she focuses on creating fintech software solutions. Prior to this role, she was the CEO of Long Game, a gamified personal finance app aimed at encouraging saving among Gen-Z and Millennials through engaging gameplay and rewards. Long Game was acquired by Truist in April 2022, highlighting its success and impact on financial literacy among younger demographics.12

Before founding Long Game, Holden co-founded the Applicant Auction, a marketplace for Top Level Domain names, which facilitated over $1 billion in auctions before its acquisition. She also played a significant role in launching Formation 8, a venture capital firm in San Francisco, which has managed over $1 billion in assets.12

Education and Recognition

Lindsay Holden holds a dual Bachelor of Science degree in Chemical and Environmental Engineering and an MBA from the University of Colorado Boulder. Her contributions to the industry have earned her recognition, including being named one of the most influential women in business by the San Francisco Business Times in 2021 and one of the Top Innovators by Silicon Valley Magazine the same year.12

Current Endeavors

In addition to her role at Better Tomorrow Ventures, Holden is actively involved in the fintech community, serving as a Fintech Fellow at On Deck and contributing to various discussions on financial technology and behavioral economics.3 Her work continues to influence the landscape of personal finance and investment strategies, particularly for younger audiences.