Lindsay Farrell

Lindsay Farrell is the Director of CPG (Consumer Packaged Goods) Ads & Promotions GTM (Go-to-Market) at DoorDash.2 In this role, she is responsible for several key aspects of DoorDash's advertising and promotions strategy for CPG brands:

1. Partner Management: Lindsay directly manages relationships with top-tier CPG partners and agencies, focusing on executing revenue goals.2

2. Campaign Strategy: She aligns campaign calendars and recommends strategic initiatives to drive business growth.2

3. Team Leadership: Lindsay leads and is expanding the CPG Ads Strategy & Operations GTM team at DoorDash. She recently posted about hiring for a new Strategy & Operations Manager role on her team.3

4. Marketing Innovation: Her work involves developing innovative marketing strategies to redefine brand engagement and reach customers effectively through the DoorDash platform.1

5. Performance Tracking: Lindsay is likely involved in tracking ad success and proving ROI for CPG brands advertising on DoorDash, as the platform reports generating an average of 4.1X return on ad spend for Sponsored Product campaigns.1

6. New Customer Acquisition: Under her leadership, DoorDash's Sponsored Product campaigns drive approximately 70% new-to-brand customers for advertisers, helping CPG brands increase their market share.1

Lindsay's expertise spans across marketing, advertising, and e-commerce, with a specific focus on the CPG industry within the context of DoorDash's delivery platform. Her role is crucial in helping CPG brands leverage DoorDash's large consumer base and data-driven advertising tools to drive sales and customer acquisition.