Jia Ling Yang

Jia Ling Yang is the founder and CEO of Playground, a web3 native social platform that aims to create a better social media experience.12 Here are some key details about her:

Background and Education

• Jia Ling is Taiwanese American, raised in Santa Fe, New Mexico.3
• She studied advertising and business at The University of Texas at Austin.23

Professional Experience

Jia Ling has over 8 years of experience in the advertising and media industry.2 Her career highlights include:

• Founder of Playground (November 2020 - Present)3
• Creative Director at STUDIOS@ (March 2014 - January 2020)3
• Creative Director at Meta (2018)3
• Senior Creative at Anomaly (November 2015 - December 2017)3
• Senior Creative at TBWA\Chiat\Day (October 2011 - March 2014)3

Notable Achievements

• Raised $2.3 million from Anomaly and Animoca Brands to fund Playground.1
• Worked on global campaigns for major brands like Nike, Google, Apple, and H&M.2
• Penned the "Forever Chuck" campaign for Converse's global rebrand.13
• Helped concept and produce "The Name" campaign for P&G, which challenges people to embrace AAPI identity.1

Vision for Playground

Jia Ling's goal with Playground is to develop a better social media world that's:

• Thoughtfully created
• Devoid of algorithms
• Rejects passive scrolling as community
• Unites people for meaningful connections1

As a founder, her north star is to co-create a progressive playground that transcends divisions of race, gender, and geography.3