Linda Holliday

Linda Holliday is a prominent figure in the realms of media, marketing, and technology, boasting a rich background in entrepreneurship. She is renowned for her innovative work in developing cutting-edge technologies and companies that cater to the needs of discerning marketers and publishers across various platforms and challenges. As the first designer accepted into The Wharton School, she delved into Systems Sciences, embodying the essence of a 'Design Thinker' well before the concept gained mainstream recognition. Transitioning from a career in sports marketing, cable, and television production, Linda co-founded the groundbreaking Medical Broadcasting Company, which played a pivotal role in transforming healthcare marketing by fusing consumer marketing and science to trailblaze digital and direct-to-consumer strategies for renowned brands like Claritin, Viagra, Tylenol, biologics, among others. This endeavor garnered praise for its digital innovations, including pioneering online interactive education, launching an XML news service named ePharm5 in 1998 - still a thriving subscription service today. Subsequently, the acquisition of MBC by Digitas, hailed as the 'Digital Agency of the Decade,' followed by its incorporation into the Publicis Groupe marked a significant milestone in Linda's career.