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Linda Gaunt
Owner, Linda Gaunt Communications
Linda Gaunt is a seasoned marketing and public relations professional with an extensive background in the fashion industry. Here's a comprehensive overview of her career:
Professional Background
Early Career: Linda Gaunt began her professional journey at Saks Fifth Avenue, where she joined the Executive Training Program. This initial role led her to discover her passion for public relations, and she quickly rose through the ranks.2
Career Progression
Key Positions:
- Saks Fifth Avenue: Started in the Executive Training Program and worked in Public Relations
- Bergdorf Goodman: Took over PR and developed a deep understanding of the luxury marketplace
- Giorgio Armani: Served as Executive Vice President of Communications and Marketing for 12 years (1990-2002)23
Agency Founding
In 2004, Linda Gaunt founded Linda Gaunt Communications (LGC), a strategic communications, marketing, and public relations firm specializing in fashion, luxury, and lifestyle brands.34
Professional Philosophy
Mentorship and Leadership: Gaunt credits three powerful women as her mentors:
- Helen O'Hagan (Saks Fifth Avenue)
- Dawn Mello (Bergdorf Goodman)
- Gabriella Forte (Giorgio Armani)
She has since continued this tradition of mentorship, with several women who worked under her now becoming CMOs and Presidents of major brands.2
Agency Specialization
Focus Areas:
- Integrated marketing
- Communications
- Public relations
- Sustainability initiatives
- Digital marketing strategies12
Notable Clients:
Key Achievements
- Early adopter of digital marketing (first Digital Director hired in 2011)
- Strong emphasis on quality of work and quality of life
- Majority of team members have been with her for over 5 years
- Maintains long-term client relationships (some spanning up to 10 years)12
Linda Gaunt's agency is recognized as one of the top PR firms in fashion and luxury retail, known for its innovative storytelling and strategic approach to brand communication.5
