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    Linda Crane

    Director of Product Management at AARP

    Linda Crane is a seasoned product management and strategy leader known for her success in enhancing business, product, and customer profitability across various sectors including businesses and non-profits.

    With a strong background in product management, strategic planning, and business case development, Linda is a critical thinker with a diverse skill set that encompasses consumer research, concept development, and effective results monitoring.

    Her expertise includes product innovation, qualitative and quantitative research, data storytelling, market analysis, ROI assessment, targeting and segmentation, project management, performance metrics analysis, customer profitability evaluation, budgeting and forecasting, and competitive assessment.

    Linda Crane holds an MBA in International Business from Georgetown University McDonough School of Business and a BS in Marketing from Liberty University. Additionally, she has undergone specialized training in areas such as consumer in-depth interviews.

    Throughout her career, Linda has held prominent roles in organizations such as AARP, where she served as the Director of Product Management and Strategy Director, showcasing her leadership and strategic acumen.

    She has also contributed to the community by serving as a Girl Scout Troop Leader at the Girl Scouts of the USA and holding positions like Research and Insights Manager at AARP, Independent Consultant at First Financial Group, Vice President of Analytical Services at Integral, LLC, Member of the Board of Directors at the Hispanic Committee of Virginia, Senior Manager of Strategic Planning at Fannie Mae, Group Manager of Product Management and Marketing at Verizon, and Product Manager at Global One.

    Highlights

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