Linda Chen

Linda Chen is a digital advertising professional currently serving as the Director of Programmatic Revenue Strategy at Chegg Inc., based in the New York City Metropolitan Area.2 She has been with Chegg since February 2019, starting as Manager of Programmatic Revenue and progressing through roles of increasing responsibility.2

Chen has extensive experience in programmatic advertising and publisher development. Prior to Chegg, she held positions at EMX Digital, bRealTime, and CPXi, focusing on publisher development and revenue optimization.2

Key points about Linda Chen:

1. Current role: Director, Programmatic Revenue Strategy at Chegg Inc. (since April 2022)2
2. Previous roles at Chegg:
   • Senior Manager, Programmatic Revenue (April 2021 - March 2022)
   • Manager, Programmatic Revenue (February 2019 - March 2021)2
3. Education: New York University2
4. Location: Fort Lee, New Jersey2
5. Languages: Proficient in Cantonese Chinese, Mandarin Chinese, and Fukonese (native or bilingual proficiency)2

Chen is recognized in the industry for her expertise in programmatic advertising. She has been quoted discussing the importance of first-party data and logged-in users for publishers in the post-cookie era.1 Additionally, she was selected as part of the 2024 AdMonsters Dream Team in the role of VP, Revenue Operations, highlighting her influence in the digital advertising industry.3