University of Missouri-Columbia

Full Sail University

Bishop Lynch High School

Talent Champion  -  Equity Advocate  -  Social Impact Entrepreneur  -  A Life That Matters

I lead brand strategy and forge strategic partnerships to drive growth. I develop and execute partnership strategies aligned with our vision and values, nurturing relationships with key organizations, influencers, and industry leaders. My focus is on identifying new business opportunities, securing sponsorship deals, and creating strategic alliances to drive revenue.

I conduct market research to stay ahead of trends, collaborating with a cross functional team to inform decisions.  As a brand ambassador, I represent T.D. Jakes Enterprises at industry events and conferences, building strong relationships with stakeholders. Additionally, I concepted and manage the Good Soil Movement on Black Entrepreneurship, overseeing all programming, talent, and strategic stakeholder collaboration for our annual Good Soil Forum conference including Tabitha Brown, Pinky Cole Hayes, Charles King, Angela Ye, Hill Harper, Arian Simone, and a variety of organizations integral to the ecosystem of minority entrepreneurship.

I also successfully negotiated the first-ever values/faith-based entertainment partnership with Amazon Freevee, expanding our reach and impact.

Key Responsibilities:

	•	Develop and execute partnership strategies
	•	Identify and nurture strategic partnerships
	•	Drive revenue through new business opportunities and alliances
	•	Conduct market research and trend analysis
	•	Collaborate with internal teams for alignment
	•	Represent the brand at industry events
	•	Concept and manage the Good Soil Movement
	•	Negotiate strategic partnerships

T.D. Jakes Enterprises is an award-winning social impact holding company reaching millions through entrepreneurial training, minority business accelerator initiatives and trailblazing representation in streaming unscripted series, film, music and publishing that has grossed over $500 million worldwide through original entertainment content.

T.D. Jakes Enterprises

Chief Brand & Partnerships Officer

Our primary passion point at Locomotus is connecting creative misfits, strategists or managers to organizations using agile pods of culture, category, and civic experts to solve some of the most challenging business, brand and social issues. 

We are the new normal and the future of marketing communications, media and entertainment talent and business solutions. 

Locomotus has also created MOTUS, the on-demand talent network and resource hub rep resenting the most culturally fluent, digitally centered creative architects and media agitators that you have been looking for.

LOCOMOTUS

Co-Founder

Walton Isaacson (Lexus); Dallas, TX
National Account Director / Dallas Office Lead

	•	Led the establishment of the Dallas office for Lexus, the agency’s key client. Managed both local and remote client interactions, and contributed to identifying and pursuing new business opportunities, driving growth and innovation within the agency.

Moroch (Western Union, McDonald’s); Dallas, TX
Multicultural Strategist

	•	Spearheaded initiatives to enhance the agency’s AACM (African American Consumer Market) capabilities. Identified strategic opportunities to expand client engagements and market reach for Western Union and McDonald’s.

TPN (LALA!/Borden); Dallas, TX
Account Supervisor

	•	Played a pivotal role in the agency’s successful onboarding of new clients LALA! and Borden, and team members. Ensured seamless integration and alignment with client objectives.

Various Agencies

intrapreneur

The Marcus Graham Project’s iCR8™ programs are designed to provide diverse aspirants in the field of marketing and media, including advertising, PR & social media with the exposure and experience necessary to solidify careers within the industry.

Mission
Our theory is that by investing in the exposure, training, and mentorship of the next generation of talent, we will see a return in the development of a vast talent pool of marketplace leaders in the media and marketing industry.

Vision
The vision of the Marcus Graham Project (MGP) is to connect and collaborate with the talent development ecosystem, to create a long term solution to widening the pipeline of diverse talent and leadership within the industry.

The Marcus Graham Project

Hired to develop and run the Dallas Campus for Flatiron School, acquired in 2017 by WeWork, is an outcomes-focused coding Bootcamp that offers Full Stack Web Development and Data Science programs in markets across the country and online. (Note: Campus expansion canceled due to market challenges and fluctuations) 

Flatiron School has led the bootcamp industry on outcomes, backing its 97% job placements rate and $76k starting salary with annual independently-verified jobs reports.  Flatiron School also offers several free introductory courses, including Coding and Data Science Boot Camp Prep.

WeWork

Campus Director, Flatiron School

• Hired as industry expert to assist in the development and implementation of the company’s newly formed advertising agency initiative

• Developed staff expertise strategy which led to the restructure of the North America staffing
and service model

• Consistently developed and strategize innovative programs and approach methodologies to
deliver exceptional talent to service client needs

Aquent

Account Manager

- Developed and executed the strategy, volunteer coordination, and communications plan for Chicago's voter registration and GOTV (Get Out The Vote) efforts during the historic 2008 election year.
- Orchestrated an election night event featuring seven simultaneous celebrations, including high-profile venues like the House of Blues, counting down to the election of America's next president.
- Recognized as "Rocker of the Month" in the Rock The Vote newsletter for exceptional volunteer efforts and impactful contributions.
- Created and managed partnerships with colleges/universities, media outlets, nightlife venues, and corporate partners, including GrammyU and local entertainment hubs.
- Led talent relations, securing influential performers and speakers for events to drive voter engagement and participation.
- Coordinated with local and national media to ensure comprehensive coverage and promote voter turnout.
- Developed and implemented event programming, logistics, and volunteer training to ensure successful and impactful voter registration drives and election night events.
- Fostered relationships with community leaders, influencers, and organizations to build a robust network of support and amplify the voter registration and GOTV efforts.

Rock the Vote

Chicago Market Leader

Brands: Coca-Cola Company & Full Throttle
•	Assisted in the strategy, concept development and production of Coke’s 2008 African American Consumer Market (AACM) campaigns consisting of TV, Radio, Online, and Point of Sale elements (Black History Month, Mother’s Day, Teen Initiative)
•	Assisted in the strategic planning, concept development, and production of Full Throttle Orange Fury Brand launch including an integrated partnership with Hip-Hop Artist Big Boi (OutKast) 

Brands: Chevrolet, Cadillac, & GMC.
•	Responsible for African American and Urban marketing initiatives across all focus divisions and markets in the North Central Region (Chicago, Cleveland, Detroit, Cincinnati, Indianapolis & Milwaukee)
•	Synchronize advertising/media efforts in tandem with grassroots initiatives activated through events and sponsorships
•	Support account team in account planning intelligence, creative toolbox management and process improvement initiatives

Carol H Williams Advertising

Senior Account Executive

Brands: Cadillac and HUMMER
•	Responsible for coordinating the planning, development and execution of advertising activities for premium automotive brands in the South Central Region
•	Interacted with representatives on media planning and buying, including sponsorships and value-added opportunities
•	Researched premium media sponsorship and brand activation opportunities for Cadillac and HUMMER brands
•	Managed multi-market media budgets totaling over $6 million

Martin Jay Retail

Account Executive

Client: PepsiCo Foodservice & Vending
Brands: of Pepsi, Frito-Lay, Quaker Oats, Tropicana and Gatorade,
•	Coordinated and facilitated the successful completion of client projects by taking a proactive, service-orientated role in the management of their projects. 
•	Provided a vital link between Creative, Finance, Production and Media departments to help assure that projects are produced on time, within budget and meet the agency’s high standards. 
•	Worked as part of the Account Service team for the Food Service and Vending Division of PepsiCo, made up of Frito-Lay, Quaker Oats, Tropicana and Gatorade, servicing a variety of channels including: Education, Non-Commercial and National Accounts.  
•	Successfully developed turn-key Spring promotion within the Education channel 
•	Assisted in the development of a national Quaker/Tropicana customer incentive program within the Non-Commercial channel

TracyLocke

Assistant Account Executive

Director of Student Activities

•	Administered programs to promote and contribute to a well rounded social, recreational, cultural and educational life for the entire student body
•	Responsible for creating and managing a programming budget of over $750,000 
•	Effectively programmed over 100 events per semester in the areas of Fine Arts, College Music, Multicultural Programming, Theatre, Lectureships and Festivals.  

Student Programming Coordinator 
•	Creatively promoted, produced and implemented programming towards a student body of over 23,000 students 
•	Efficiently created and managed a budget of over $45,000 for niche student programming
•	Resourcefully scheduled events, negotiated artist contracts, and oversaw marketing logistics, ticketing and event management

Lincoln Stephens