Lin Shearer

Lin Shearer is a highly experienced marketing and sales consultant who has worked with various companies to boost their growth and revenue. She holds a Bachelor of Arts degree in International Relations with a concentration in Far East and a minor in Chinese from the University of Pennsylvania.

She is the founder and principal consultant at Spark Consulting, where she helps companies struggling with their go-to-market strategy and execution to clarify and prioritize target customer segments and clearly communicate the value they deliver to them. Lin then turns their go-to-market strategy into repeatable growth marketing, sales enablement, or business development action plans and playbooks - wherever there is the greatest need - so that her clients can systematically drive, sustain and ultimately accelerate growth.

Prior to founding Spark Consulting, Lin held multiple positions in companies such as eBay Inc./Magento Commerce, where she was the Head of Outbound Product Marketing, eBay Enterprise where she was the Head of Portfolio Product Marketing, and Apttus, where she held the position of Director of Product Marketing. She has also worked as a marketing and sales consultant and was the co-founder of Compradores.com.

Lin Shearer's skills include B2B Marketing, Positioning, and Messaging, Product Marketing, Digital Marketing, Content Marketing, SEO/SEM/PPC/Landing Pages, Sales Enablement, and Marketing Tech, among others.