Lim Yuet Wei, Cherie

Marketing Campaigns Strategist @ Shopback - ex-Saleswhale (YC16) - NUS Merit Scholar - NUS Overseas Colleges
Summary
Cherie Lim Yuet Wei is a talented Final Year student at the National University of Singapore Business School, specializing in Marketing and Innovation & Entrepreneurship. She has made a name for herself in the industry as an eCommerce and business management guru, having been invited as a Speaker Panellist for Pacific Conferences - "Youth Marketing Engagement in Singapore, Gen Z In Focus," and featured in Her World Magazine, Singapore - "Level Up Your Side Hustle, Go Online With Dropshipping." Her early upbringing in Paris helped broaden her global perspective, making her appreciate and value cultural differences and think differently to effect positive change. 
Cherie is a Marketing Campaigns Strategist with a deep passion for the industry, primarily in Product Marketing, Digital Marketing, Marketing Data Analytics & Social Media Growth. She takes her work seriously, and her expertise lies in marketing, product, data analytics, business strategy, and content consultancy. She has exhibited her eagerness to improve her business acumen and marketing strategies over the years, actively testing and adapting to challenges. 
Her values include delivering double-lined business impact, utilizing science & technology to improve society, doing a few things really well, working in a fast-paced iterative and experimental environment, and producing excellent quality marketing content. These values align with her personal mission to make a positive and meaningful impact in the world, supporting compassionate and effective leadership, empowering women in the workforce, empowering others, champion deep tech, technological advancements, diversity & inclusivity. 
Cherie's educational background is excellent, having studied at Victoria Junior College, the National University of Singapore, University of Wisconsin-Madison, NUS Overseas Colleges, Tanjong Katong Girls' School, and the University of St.Gallen. Throughout her career, she has worked with various organizations, including ShopBack, NUS Angel Ventures (NAV), Saleswhale, AppGrooves.com, ProfilePrint, PoweredByPlant, NUS Entrepreneurship Society, Lancome, SearchAsia Consulting, and IN.Genius Pte Ltd.