Lim Hooi is a seasoned communications and journalism professional with experience ranging from corporate planning, strategy, and economics to news reporting and publishing. Lim earned a degree in communications and journalism from Universiti Tunku Abdul Rahman and honed his skills through various roles in both banking and healthcare sectors.

Formerly a Chief Reporter at The Star and Senior News Editor at MALAYSIA SME®, Lim's reporting experience is unmatched. He has showcased an aptitude for storytelling and attention to detail, producing insightful pieces that inform, educate, and entertain audiences. Furthermore, Lim has held a Management Associate's position at EON Bank Berhad and was a Corporate Affairs Manager at Sena Group, highlighting his strategic thinking ability and expertise in driving business objectives.

Additionally, Lim's tenure in Public Bank's Public Affairs Division and Corporate Planning, Strategy, and Economics Division emphasized his ability to communicate effectively, displaying established contacts across the media and networking scenes.

Lim is motivated by his passion for communications, business, and community building. His strengths lie in his ability to tell compelling stories, his strategic thinking ability, and his strong communication and networking skills.