Lily Mineur

Lily Mineur is a versatile professional with a strong background in digital media and advertising.

With over 5 years of experience in the industry, Lily started her career as a display media buyer at Mindshare London, where she gained valuable insights into the online advertising landscape.

She further expanded her expertise by working on the supply-side at Time Inc., before moving back to Amsterdam to develop online marketing strategies for iChoosr, focusing on increasing awareness for group buying schemes in the UK, USA, and Japan.

Currently, Lily is an Account Manager at Adform, a global digital media advertising technology company, where she oversees accounts with top agencies, leveraging her well-rounded knowledge of the advertising industry gained from working across agency, publisher, client, and tech sides.

Lily's educational background includes a Master's degree in Business Administration with a specialization in Management & Entrepreneurship in the Creative Industries from the University of Amsterdam Business School, complemented by studies in Business Studies, Communication Science, Marketing, and Media & Entertainment Management.

Throughout her career, Lily has held various roles such as Online Marketing Specialist at iChoosr, Digital Account Manager at Collective Europe Ltd, and Senior Account Executive at Mindshare, showcasing her adaptability and expertise in different areas of digital media.

In addition to her professional endeavors, Lily has been actively involved in extracurricular activities, serving as the Chairwoman of the Jubilee Committee at Studentenvereniging Unitas S.A., demonstrating her leadership skills and commitment to community engagement.