Lily Goh

Lily Goh is the Global Social Media & Influencer Marketing Director at Allbirds, a footwear brand known for its sustainable products. Based in California, she has a background in communication and media studies, which complements her role in digital marketing.

In her position, Goh focuses on leveraging influencer partnerships, particularly with nano and micro-influencers, to build authentic relationships and enhance brand awareness. She emphasizes the importance of creativity in influencer marketing, noting that smaller creators can produce compelling content that resonates with audiences across various social media platforms, including TikTok and Instagram Reels.12

Goh's experience spans global digital marketing, and she has been involved in developing strategies that adapt to the rapidly changing landscape of social media. Her work at Allbirds aims to foster long-term partnerships with influencers, ensuring a steady stream of content that aligns with the brand's values and audience engagement goals.13