Lili Tomovich

Lili Tomovich is a seasoned marketing and customer experience executive who currently serves as the Chief Marketing & Experience Officer at Barclays US Consumer Bank. Here are some key points about her career and responsibilities:

Current Role

At Barclays US Consumer Bank, Lili Tomovich oversees a wide range of functions including customer experience, customer revenue and relationship marketing, marketing technology, channel strategy and optimization, brand management, creative and sponsorships, product and partner marketing, and consumer insights and research. She is a member of the bank's executive committee and reports to Denny Nealon, the CEO of Barclays US Consumer Bank.123

Professional Background

Lili Tomovich has a diverse and extensive background in marketing and customer experience across various industries:

• Before joining Barclays in 2021, she was the Chief Marketing Officer at Grove Collaborative, an e-commerce platform for natural home and personal care products.13
• She previously served as the Chief Experience and Marketing Officer for MGM Resorts International, a $15 billion global hospitality and entertainment company. During her tenure, she centralized and transformed the marketing organization, repositioned the brand, and launched several significant initiatives including the MGM Resorts brand campaign and the MGM Digital Ventures division.13
• Her experience in the financial services sector includes nearly 10 years at Mastercard, where she held roles such as Head of Marketing for Canada and Senior Vice President of Consumer Marketing for the US market. She also held marketing leadership roles at LoyaltyOne, Rogers Communications, and Citi.123

Education and Board Memberships

Lili Tomovich holds an MBA from Wayne State University and a Bachelor of Arts degree from Brock University. She is a member of the Board of Directors of Dine Brands Global and also serves on the board of WaterWalk by Wyndham Hotels.123

Leadership and Approach

Tomovich is known for her transformational approach to marketing and customer experience. She emphasizes the importance of understanding and meeting customer needs, driving digital innovation, and creating seamless and frictionless customer experiences. At Barclays, she has implemented strategies such as having a centralized team with a shared focus on driving CX strategy and ensuring each customer journey has an executive-level sponsor and cross-functional leaders.2

Her LinkedIn profile can be found under the username ltomovich.