Lilac Bar David

Lilac Bar David is a prominent figure in the financial technology sector, currently serving as the Co-Founder and CEO of Lili, a company dedicated to simplifying financial management for small businesses. With over two decades of experience in banking and payments, she has been instrumental in addressing the unique challenges faced by entrepreneurs, particularly through innovative solutions that leverage artificial intelligence (AI) to enhance efficiency and accessibility in financial operations.12

In addition to her role at Lili, Lilac is an Advisory Board Member at the FinSec Innovation Lab, a startup accelerator established through a collaboration between Mastercard and Enel. This lab focuses on nurturing fintech and cybersecurity startups, providing them with the resources needed to develop and test their technologies under a supportive framework.23 Her involvement in this initiative underscores her commitment to fostering innovation within the financial services industry.

Lilac's career highlights include her early contributions to Pepper, one of Israel's pioneering challenger banks, which reflects her deep-rooted expertise in merging technology with financial services. She is recognized for her strategic insights into navigating regulatory complexities and building strong brands within the fintech landscape.14 Through her work, Lilac Bar David exemplifies the transformative potential of technology in reshaping small business finance, making her a key player in the ongoing evolution of the industry.