Liina Potter

Liina Potter is a seasoned Public Relations and Communications leader with a deep passion for nature and outdoor activities.

Currently serving as a PR and Communications leader at The North Face, Liina manages product and athlete communications while enjoying camping, hiking, snowboarding, and climbing in her free time.

Originally from the San Francisco Bay Area, Liina has an extensive career background in leading PR and communications for notable consumer and technology brands such as Yelp, Twitter, Samsung, and MyFitnessPal.

She holds a Bachelor's Degree in Business Administration and Management from the University of Oregon and has been involved in various organizations and roles including Global Brand Marketing Manager and Founder of Pride Employee Resource Group at The North Face.

Liina's professional journey includes positions at organizations like MIGHTY PR, SutherlandGold Group, Victoria's Secret, Pepsi Bottling Company, and Nordstrom, showcasing her diverse skill set and experience across different industries and sectors.