Ligia Pestana is an accomplished business professional with extensive experience in sales, strategic planning, and market intelligence. Pestana studied business administration and management at UNIFAE São João da Boa Vista and earned two Master of Business Administration (MBA) degrees, including an MBA in Strategic Management and Business Economics from FGV - Fundação Getulio Vargas and an MBA in Finance & Controllership from INPG Business School. Her education and experiences have led to a variety of roles, including National Sales Manager at Revita - Novo de Novo, Commercial & Marketing Manager at Potencial Florestal, and Business Manager at Chilli Beans.
During her career, Pestana has excelled in leadership, customer value management, and go-to-market strategies for a broad range of B2B and B2C businesses. She has standardized managerial reports and business indicators, implemented marketing actions, and launched new products and brands. Her talents also include excellent English language skills and good command of Spanish.
Through her marketing and business experiences, Pestana has developed expertise in strategic planning, P&L, and market intelligence. She has a passion for prospecting new customers and mapping new markets. Pestana's business acumen is evident in her ability to create and maintain commercial agreements with manufacturers from various segments.