Ligia Mello

Ligia Mello is a professional with a passion for information and consumer understanding. With a background in physiotherapy and advertising, she has over 20 years of experience in data analysis and planning. She thrives in the collaborative practical world and has a keen eye for consumer trends and expectations. As a partner at Hibou Monitoramento de Mercado e Consumo, Ligia brings a unique perspective on consumer behavior and its impact on products and services, integrating real-world insights into her diagnostics and recommendations. Her leadership style promotes collaborative and inclusive management, emphasizing the importance of every team member in the constructive process.