Ligia Folea

Ligia Folea is a seasoned professional with a focus on global innovation, sustainability, and brand management. With a strong track record in developing growth strategies, she has led brands to new heights.

Ligia excels in collaboration and has played a key role in establishing global brand-building and innovation teams, enhancing market presence, and driving consumer engagement. Her innovative strategies have resulted in a strategic portfolio overhaul in the European market, including successful competitive intelligence initiatives and defense strategies.

Passionate about digital transformation, Ligia has implemented direct-to-consumer infrastructures and capabilities, significantly boosting business unit engagement and performance. Her efforts in product offering optimization have increased sales and advanced premium segment performance.

Notable achievements include pioneering P&G's first consumer relationship program for mature consumers in Europe, driving market penetration and growth. Ligia is open to connecting with professionals to drive sustainability and growth through global innovation and brand management discussions.