Lidiia Pashchuk is an accomplished economist, marketer, and consultant. She holds a PhD in Economics from Taras Shevchenko National University of Kyiv and a Professional Diploma in Marketing from CIM - The Chartered Institute of Marketing. She has also studied Marketing at National Technical University of Ukraine 'Kyiv Polytechnic Institute' and Economics at National Technical University of Ukraine 'Kyiv Polytechnic Institute'.

Throughout her career, Lidiia has held various positions, including Head at Small and Medium Entrepreneurship School at K.Fund, Consultant at UNDP Ukraine, Tutor, International Economics and Marketing Department at Kiev National Taras Shevchenko University, and Associate Professor at International Institute of Business (IIB). She has also worked as a Consultant at various organizations, such as Проект «Партнерство для розвитку міст» (Проект ПРОМІС), FIABCI International Real Estate Federation, and The World Bank.

Lidiia's expertise lies in economics, marketing, and consultancy. She has worked extensively in these fields, and her skills have been honed by her experiences in various organizations. Her interests lie in entrepreneurship, economic development, and small businesses.