Lidia Thomas Catalá

Lidia Thomas Catalá is the Coordinadora de Proyectos Editoriales / RRPP at Penguin Random House Grupo Editorial, where she oversees marketing and communication strategies for various publishing projects. With over 15 years of experience in marketing and communication, she has developed a comprehensive understanding of 360-degree marketing strategies, focusing on brand management and audience engagement.

Professional Background

Lidia began her career as a Key Account Manager and Social Media Marketing Manager at Runroom, where she coordinated digital marketing projects for major clients. She then transitioned to Penguin Random House, working as a Brand Manager and later as an external collaborator in marketing and communication, where she coordinated projects involving authors and organized events.

Her previous roles include:

• Marketing and Communication Specialist at Otaduy, where she established the marketing department and launched the brand's website.
• Social Media Manager and SEO Specialist at Grupo RBA, focusing on social media strategies and organic positioning for Clara Magazine.
• Founding Partner at Alamar Editions, managing brand development and creative campaigns.
• Communication and Marketing Manager at Treball Solidari, where she developed strategies for international cooperation projects.

Education

Lidia holds a degree in Sociology from the Universitat Autònoma de Barcelona, completed in 2002. She has also pursued postgraduate studies in Journalism at the London School of Journalism and Online Marketing at her alma mater. More recently, she studied Circular Economy and Sustainability at Delft University of Technology and Corporate Social Responsibility at Ifoc.

Overall, Lidia Thomas Catalá's diverse background in marketing, communication, and project management highlights her expertise in the publishing industry and her commitment to professional development.