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Libby Hase
Marketing Manager at 454 Creative
Professional Background
Libby Hase is a skilled marketing professional known for her innovative approach, combining a unique blend of creativity and analytical skills. With her extensive experience across various sectors, including both profit and non-profit organizations, she has developed a well-rounded skill set that allows her to thrive in collaborative and fast-paced environments. Libby's keen ability to assess multiple perspectives simultaneously ensures that she delivers creative solutions while making sound business decisions.
Throughout her career, Libby has held various positions that underscore her versatility and commitment to social entrepreneurship. She has honed her expertise in marketing, partnerships, social media, and project management, making her a valuable asset to any team. Libby is particularly passionate about cause marketing, where she aligns her creative instincts with her desire to make a positive impact on society. Her proactive nature and innate understanding of relationship-building are evident in her work, where she often takes on roles that leverage her strengths in WOO (Winning Others Over), Achievement, Developer, Relator, and Empathy.
Libby's endeavors in marketing are aligned with her personality type as an ENFJ, according to the Myers-Briggs Type Indicator. This personality type is characterized by a strong focus on community, empathy towards others, and a natural inclination towards leadership. Libby's ability to connect with people and motivate them toward common goals has made her a successful collaborator and a sought-after team member in every organization she has been part of.
Education and Achievements
Libby Hase attended Duke University, where she earned her Bachelor of Arts in Psychology. This educational background not only provided her with a strong foundation in understanding human behavior but also equipped her with skills in research and analytical thinking. Her time at Duke was marked by active participation in various roles, such as serving as a Research Assistant in the Duke University Medical Cognition Lab under Dr. Ruth Day, where she contributed to research that underlined her interest in cognitive sciences and marketing psychology.
In addition to her academic achievements, Libby's commitment to personal development is showcased through her various internship and work experiences. For instance, she served as a Marketing and Communications Intern at Embelleze, where she engaged in strategic marketing initiatives, and as a Development and Communications Intern at Sanctuary for Families, where she learned the intricacies of non-profit marketing. These roles allowed her to develop an understanding of how to tailor marketing strategies effectively for different audiences based on their unique contexts and needs.
Career Highlights
Libby Hase has carved out an impressive career path through her diverse roles in marketing and partnership development. Here are some notable positions she has held:
- Marketing Manager at 454 Creative: In this role, Libby was tasked with developing innovative marketing strategies that effectively communicated the brand's vision and attracted engagement from target audiences.
- Partnerships & Marketing at Shop & Support: Here, she focused on forging meaningful partnerships aligned with the organization's social mission, further solidifying her passion for cause marketing.
- Fulfillment Manager at 31 Bits: Libby's role involved overseeing the fulfillment of the company’s mission to support fair trade practices through marketing, showcasing her dedication to ethical business practices.
- Partnership Development Manager at Sevenly: In this capacities, she played a key role in establishing partnerships that not only advanced the company's objectives but also supported meaningful causes.
- Founder & CEO at Libby’s Pet Sitting Co.: Libby showcased her entrepreneurial spirit by successfully creating and running her own business, demonstrating her adeptness at merging passion with practical business acumen.
Beyond her professional accomplishments, Libby's experiences as a mentor and tutor for Duke Athletics speak to her commitment to giving back to her community and nurturing the next generation of thinkers and leaders. Her role as a Resident Assistant further showcases her dedication to leadership and community-building during her educational journey.
In summary, Libby Hase has developed a multifaceted career grounded in her strong educational background, diverse work experiences, and a profound passion for social entrepreneurship. Her forward-thinking approach to marketing and partnerships positions her uniquely for new opportunities where she can leverage her skills to create innovative solutions for both businesses and communities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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