Hope College

Marketing Events Project Manager

Grand Rapids, Michigan, United States

Haworth

- Planned, developed and executed quarterly themes, campaigns and product focus areas aligned with regional and global marketing initiatives• Implemented and sustained a consistent brand experience for the Shanghai, Beijing and Hong Kong showrooms through management of the local marketing brand ambassadors• Created unique graphic design content for sales and marketing efforts to engage and secure new and current customers, e.g., custom designed client proposals, white papers, event invitations, banner displays, brochures

Marketing Program Manager

- Managed the overall performance of the Haworth brand and complete customer experience within the Shanghai showroom environment, including large scale internal and external events in the space• Supported 10+ sales team members with customized day-to-day marketing initiatives

Customer Experience Executive

- Strategically strengthened and managed relationships with 15+ architecture and design firms• Organized major regional events with sales members, local architecture and design firms and certified dealer partners

Herman Miller

Architecture and Design Associate

- Led the customer experience and sales for walk-in clients with knowledge of Herman Miller products and services• Provided marketing assistance and acted as internal point of contact for 20+ sales team members

Showroom and Sales Operations Coordinator

- Managed 3 major client programs including Chevrolet, Cadillac and Ally Financial• Organized and supervised event logistics with dealerships, venue contacts, 6 field staff and 2 interns

RedPeg Marketing

Associate Program Manager

- Created, planned and executed custom interactive event solutions for clients including website development, online sweepstakes, photo marketing, video marketing and electronic data capture services• Managed 10+ relationships with clients such as Lexus, Verizon, National Guard, ING, American Express, etc.

eshots, Inc.

Senior Account Coordinator

- Acted as a liaison between production, quality assurance and client to ensure all requirements were met• Oversaw onsite execution, interactive brand display, event management staff and overall event success

Libby DeVries

Libby DeVries