Libby Allen

Libby Allen is a seasoned professional with a passion for using words to engage and connect with audiences. Her career has evolved from copywriting to creative strategy and direction, where she collaborates with teams to make storytelling and engagement practical and scalable.

Driven by the fulfillment of seeing individuals in the creative arts thrive in a business setting, Libby excels in management roles. She is currently exploring the realm of sustainable development, seeking to apply her skills to new and purposeful endeavors.

Libby's educational background is comprehensive, with qualifications in design, ESL teaching, and a Master's degree in English with a focus on Creative Writing. She has pursued her academic interests at institutions like Inscape Design College, International House Johannesburg, and the University of KwaZulu-Natal.

Throughout her career, Libby has held key positions in reputable organizations such as GVI, Lobster Ink, and Associated Media Publishing. Her roles have spanned from Head of Brand Communications to Creative Director and Associate Creative Director, showcasing her versatility and leadership capabilities.

With a rich history of freelance writing and editing for esteemed publications like woman&home SA, Essentials SA, and Marie Claire SA, Libby has honed her craft across various media platforms. Additionally, her experience as a lecturer in Media Studies and as a teacher reflects her dedication to sharing knowledge and nurturing talent.

An adept professional in the arts and culture sphere, Libby has been involved in diverse projects ranging from scriptwriting and editing to directing and arts management. Her extensive background includes roles at institutions like Boston Media House, Caxton Magazines, and loveLife, where she has made significant contributions.

Libby Allen's journey as an independent performing arts professional, educator, and editor underscores her multifaceted expertise and passion for the creative industry. With a strong foundation in drama, performance studies, and media, she continues to make a positive impact through her work and collaborations.