Liat Beng Neo

Liat Beng Neo is a prominent figure in the Fintech and e-commerce space, with a strong background in various top-tier organizations and a focus on making online shopping more accessible through her co-founding role at Arrow.

Having co-founded Arrow, Liat Beng Neo's mission is to simplify the online selling processes for Direct-to-Consumer (DTC) brands and enhance the online shopping experience for consumers. Arrow has successfully secured funding from prestigious investors like Peak VX, Alpha JWC, Y Combinator, and Meta, showcasing the confidence the industry has in her vision.

With extensive experience in the Fintech and payments sector, Liat Beng Neo has held pivotal roles in renowned companies. She played a key part in Tencent's Global Fintech initiatives while being stationed in Hong Kong and Shenzhen. Liat also led the launch of GrabPay in the Southeast Asia markets and managed Vietnam operations during her tenure at Alipay. Her association with helloPay, which was later acquired by Ant Financial, further demonstrates her expertise in the payment industry.

Liat Beng Neo's academic qualifications include a Bachelor of Business (Honours) in Banking & Finance from Nanyang Technological University in Singapore and an Exchange Program in Business Administration from Schulich School of Business at York University, showcasing her strong educational foundation.

Throughout her career, Liat Beng Neo has held several key positions that have contributed to her well-rounded expertise. From her executive roles at Tencent, GrabPay, Ant Financial, and Arrow to her consultancy experiences at Synpulse Management Consulting, she has amassed a wealth of knowledge that sets her apart in the industry.