Liam Steuart

Liam Steuart is the Managing Director of Precision Marketing at Juniper Park\TBWA, a prominent advertising and creative agency based in Toronto, Canada. In his role, he oversees the precision marketing practice known as "Scalpel," which focuses on integrating data-driven insights into the creative process to enhance campaign effectiveness and relevance for clients.1

Steuart has a robust background in marketing, having previously held positions at notable agencies such as DDB Canada, The Sandbox Agency, and MERGE. His expertise lies in utilizing data and strategic insights to guide creative campaigns, ensuring that data is not merely an afterthought but a fundamental component of the marketing strategy. He emphasizes the importance of involving data early in the planning process to achieve optimal results.13

Under his leadership, Juniper Park\TBWA has executed successful campaigns, including a significant project for Nissan that involved creating targeted subsegments and personalized marketing strategies to effectively reach diverse audiences.1 Steuart advocates for a balanced approach to data governance, ensuring that consumer trust is maintained while leveraging data for personalized marketing experiences.1

In addition to his professional accomplishments, Steuart is recognized for his mentorship and ability to foster partnerships within the industry, contributing positively to the marketing community.2