Liam Patterson

Liam Patterson is the CEO and co-founder of Bidnamic, a marketing technology platform that helps retailers optimize their Google Shopping campaigns.13 He has a diverse entrepreneurial background, having started his first business at the age of 14.34

Career Highlights

Liam founded Bidnamic in January 2018, leveraging his experience and frustrations with managing Google Shopping campaigns for millions of SKUs.16 Prior to Bidnamic, he held several leadership positions:

• CEO of Dizinga from January 2014 to December 2018
• Co-founder of Etiska Ltd from August 2010 to December 2013
• Enterprise Project Coordinator at Leeds University Business School from August 2009 to August 2010
• Environmental Project Manager at PepsiCo in 2008
• Founder of TheFencingShop.co.uk from 2006 to 2008
• Co-founder of Cheap Auctions from 2002 to 20061

Expertise and Media Presence

Liam is recognized as a knowledgeable speaker on various topics, including:

• E-commerce
• Digital marketing
• Advertising
• Retail
• Technology
• Business
• Startups
• Google Shopping34

He regularly contributes to broadcast, national, and trade media, with appearances on platforms such as the BBC, The Drum, and The Grocer.34

Leadership Style and Company Growth

As CEO of Bidnamic, Liam has been instrumental in the company's rapid growth. He focuses on developing business strategy, recruitment, and meeting new clients.5 Under his leadership, Bidnamic has scaled to a team of over 100 people, with a strong emphasis on innovation in Google Shopping optimization.2

Liam's approach to leadership includes:

• Prioritizing communication within the growing team
• Emphasizing the importance of upskilling in engineering and research
• Adapting to changing market conditions, such as shifting focus to digital marketing during the COVID-19 pandemic25

His LinkedIn profile can be found at linkedin.com/in/liam-patterson-bba414b.1