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Liam McClure
Director of Operator Marketing and Marcom Planning Asia
Liam McClure serves as the Director of Operator Marketing and Marcom Planning Asia at Electronic Arts (EA). He transitioned into this role in September 2023, having previously held the position of Marketing Manager for Greater China, specifically focusing on shooter and first-person shooter (FPS) games.12
In his current capacity, McClure is responsible for overseeing marketing strategies and communications planning across the Asian market for EA, which includes managing various marketing initiatives and campaigns tailored to the region's gaming audience.34 His expertise in marketing within the gaming industry is complemented by his commitment to understanding local market dynamics and consumer preferences.
Additionally, McClure is active on social media, where he shares insights about his work and engages with the gaming community. He is also learning Japanese, indicating a dedication to better connect with the markets he serves.35
