Liam McClure
Director of Operator Marketing and Marcom Planning Asia
Liam McClure is a seasoned Content and Communications lead with over ten years of experience in managing global brands, focusing on EA titles across APAC at present.
He possesses expertise in various areas such as digital strategy, social strategy, influencer marketing, Google Analytics, understanding audience behavior, generating data-driven insights, and mastering search engine optimization (SEO).
Liam's educational background includes a BA (HONS) in Business Studies with concentrations in Marketing, Accounting, Economics, and Human Behavior from Napier University.
His career highlights encompass roles like Head of Creative Strategy & Player Engagement Asia at Electronic Arts (EA), prior experience as Head of Engagement APAC, IMEA & China at EA, and previous positions at DigitasLBi and Oxfam Scotland, along with a stint in digital marketing at Vice Magazine.
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