Lia Mara Sacon

Lia Sacon is a highly experienced public relations and corporate communications professional with over 20 years of experience in industries including heavy industry, technology, consumer goods, and services. She has a Bachelor's degree in Social Communication with a focus on journalism from PUC - SP. Lia has a broad range of skills and expertise, including analyzing and structuring communication processes for domestic and international teams, planning and implementing communication plans, relationship actions, speaker preparation, and event organization. She is a senior advisor on reputation and risk management issues and is a member of FleishmanHillard's team of certified crisis experts (A.R.C. ™.).

Lia's career started as a reporter for the Jornal de Jundiai. She then moved on to work for In Press Porter Novelli, where she held various roles, including Communications Consultant, Account Coordinator, and Customer Manager. Now, as the Senior VP and Crisis lead for FleishmanHillard Brazil, she manages a wide range of clients and provides exceptional crisis management services. Lia is a highly-regarded industry expert in managing reputational risks and issues.