Lewis Cardew

Lewis Cardew is an experienced professional in the sports and entertainment industry, currently serving as the Partnerships Director for Europe & North America at NewGen.1 With over 12 years of experience in the field, Cardew has developed expertise in commercial sales, partner management, and brand activations.2

Education and Early Career

Cardew holds a Bachelor of Science degree in Sports Management from Bournemouth University. His early career included roles such as:

• Marketing Executive and Assistant Events Manager at Mass Premier Soccer/Global Premier Soccer
• Sports Coach and Community Development Officer at Play Soccer
• Customer Service Team Member at Nationwide Building Society

Professional Experience

Throughout his career, Lewis Cardew has held several notable positions:

• Senior Partnerships Manager at BLAST
• Partnerships Manager at Tie Break Tens
• Sponsorship Manager at Leaders in Sport
• Commercial Executive at Fulham Football Club
• Regional Business Development Executive - Sponsorship at The Jockey Club

Current Role at NewGen

As the Partnerships Director at NewGen, Cardew is responsible for managing partnerships and new business opportunities in Europe and North America.13 He plays a crucial role in connecting brands with leading social creators and influencers, as NewGen specializes in influencer marketing campaigns, paid media, and social strategy.1

Lewis Cardew's LinkedIn profile can be found under the username lewis-cardew-1a0a263b, where he shares insights and updates related to his work in the gaming and entertainment industry.24