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Letty Workman
Professor Emeritus of Marketing in the Woodbury School of Business, Utah Valley University
Professional Background
Letty Workman has built an impressive career in the field of marketing and retail, spanning over 11 years as a regional buyer for a national retail department store chain and as a manager of store operations for a national chain of specialty stores. Her extensive experience in the industry provided her with a solid foundation in retail strategy and consumer behavior, which she now shares with her students at the Woodbury School of Business at Utah Valley University (UVU).
In 2000, Letty joined UVU and has since held various positions, including Professor Emeritus of Marketing. Her academic pursuits led her to earn a Ph.D. from Utah State University, where she specialized in Management Information Systems and Marketing Education. Her academic achievements only underscore her dedication to the field of education and her commitment to enhancing the learning experience for her students.
Education and Achievements
Letty’s educational background is extensive and diverse. She holds a Ph.D. in Management Information Systems and Marketing Education from Utah State University. Moreover, she earned her Master of Business Administration (M.B.A.) with a specialization in International Marketing from Southern Illinois University, Carbondale. Her academic journey began with a Bachelor of Arts (B.A.) in Philosophy from the University of Missouri-Saint Louis, providing her with a unique interdisciplinary perspective that she brings to her teaching and research.
Letty is not only a proficient educator but also a celebrated researcher. She has published numerous articles in peer-reviewed academic journals and presented her research at various conference proceedings. Her areas of expertise include consumer behavior, integrated marketing communications, retail strategy, customer relationship management, and service and engaged learning. These fields reflect her comprehensive understanding of the marketing domain and her innovative approach to teaching.
Teaching Philosophy and Community Impact
Letty believes in integrating service and engaged learning into her courses, particularly in her Principles of Marketing and Advertising Promotions classes. She actively coaches student teams to develop strategic marketing plans for both profit and non-profit organizations, often helping those that lack the resources to create effective marketing strategies. This hands-on approach not only benefits community clients by producing nearly 300 comprehensive marketing plans across Utah but also ensures that students are equipped with practical skills that enhance their employability upon graduation.
The outcomes of Letty's mentorship extend beyond just the organization’s sales and brand image; her students have subsequently secured professional placements in marketing management internships and directorial roles in the industry. This dual impact on both students and local organizations showcases Letty’s commitment to fostering a symbiotic relationship between academia and community service.
In recognition of her dedication, she serves on the UVU Faculty Service and Engaged Learning Committee, where she leads initiatives to promote this valuable pedagogy among her faculty colleagues. Letty’s belief in the importance of service learning is evident in her efforts to train UVU faculty, emphasizing how engaged learning can significantly enhance student preparedness for citizenship and workplace productivity.
Research Contributions
Throughout her academic career, Letty has significantly contributed to the body of knowledge in marketing and education. Her research interests, which focus on consumer behavior, integrated marketing communications, and customer relationship management, have helped shape discussions within academic circles and have provided practical implications for the business world.
Letty's published works are not only testimonials to her expertise but have also served as invaluable resources for educators and students alike. By sharing her research with peers, Letty fosters a rich academic environment that encourages collaboration and innovation.
Commitment to Education and Community
Letty Workman's dedication to education is paralleled by her passion for community engagement. Through her unique teaching methods and dedicated research, she continually strives to prepare her students for the ever-evolving challenges of the marketing field. By connecting her students with real-world projects, she enables them to apply theoretical concepts in practical scenarios, a valuable skill set in today’s job market.
In summary, Letty Workman is a remarkable educator and a professional in the realm of marketing and retail. Her journey from a regional buyer and merchandiser to a leading academic figure demonstrates her versatility and unwavering commitment to service and engaged learning, making a significant impact on both her students and the broader community in Utah.
Achievements
- Ph.D. in MIS & Marketing Education from Utah State University
- M.B.A. in International Marketing from Southern Illinois University, Carbondale
- B.A. in Philosophy from the University of Missouri-Saint Louis
- Published numerous articles in peer-reviewed academic journals
- Nearly 300 marketing plans developed for organizations across Utah
- Positions held: Professor Emeritus of Marketing, Associate and Assistant Professor, and various roles in retail management.
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